Discuss how Tapscott's ideas allow you to consider how the online media has developed and also what the impact of the internet on media production has been?

• Allows people to be editors of information and put ideas out there that others havent thought of.

• People and companies can ask for help solving problems such as a gold company who couldnt find the gold themselves so asked people on the internet and found it so their company value went from 90 million to 10 billion.
• Youtube allows for new ways of distribution and for people to put up content for others to see.
• companies hinder themselves by blocking others using their content.
• people like communicating and interacting alot.
• Businesses using sites like second life that are user produced to sell their products.
• Some sites are 99.9% user made eg second life.